Google My Business Drive Customer Engagement

Google My Business (GMB) can be leveraged to increase customer engagement and improve a business’s online presence. With MCS the advent of social media, mobile marketing, and a digitally savvy consumer base, companies have had to adapt their marketing strategies. One significant change has been the increased use of GMB by businesses to enhance customer engagement and boost their online visibility.

If you’re a small business owner, you’re likely familiar with GMB, which is a free tool that enables businesses to create a profile and share their information with Google Search. The tool’s premise is simple: by appearing in search results when someone looks for your business or offerings, you increase your chances of being found. GMB can assist in business growth, attracting new customers, and generating more local search results.

The significance of local search is growing daily, with approximately 70% of mobile searches now performed through local search, according to Google’s latest statistics. Additionally, the Local Search Association (LSA) discovered that 83% of consumers trust reviews more than company websites. As a result, companies are dedicating more resources and time to enhance their local search rankings.

Here are five ways to effectively use Google My Business to increase customer engagement

1. Highlight Your Customers Google My Business enables you to add photos that showcase your business, whether it’s pictures of your products or services or examples of your work. You can also include special offers or promotions. This not only helps promote your business, but it also lets potential customers know that you value and appreciate your existing customers.
2. Add Photos According to Google, businesses with photos on their Google My Business listing receive 40% more clicks than those without. Adding photos is particularly crucial for local businesses that want to create a favorable impression on potential customers.
3. Utilize Videos Videos can be educational, entertaining, and informative, and they’re an excellent tool for building your reputation. They’re also a popular form of content for customers, making them a great way to connect with them.
4. Collect Feedback Gathering feedback from your customers is crucial to improving your products and services. By listening to their feedback, you can keep your customers satisfied and attract new ones. Make sure to respond to emails and comments left on your GMB profile.
5. Integrate Social Media Include links to your social media profiles on your GMB page. This allows customers to engage with your business on various platforms and can improve your online presence.

In conclusion, Google My Business is a free and powerful tool for engaging with your customers. By creating a complete profile with your address, contact information, hours of operation, and more, you can increase your online visibility and make it easy for potential customers to find your business on Google.